The New Deli Cafe

(510) 724-5335
Email orders:
Please call to confirm!
24-hour notice please

The Del Monte Plaza
624 San Pablo Ave., Suite A
Pinole, CA 94564

The New Deli Cafe


9am-3pm Monday
9am-5pm Tues-Friday
11am-2pm Saturday
Cash or Credit Cards

Welcome to the New Deli Café

Latest New Deli News


The New Deli New HoursWell, we cried uncle. It’s been busier and busier, and there’s only so many of us. SO… we’ve shortened our hours, so all hands can be on deck during the busy lunch hour. Plus, this will help us better take care of all those early morning catering orders. So sorry if we miss you in the evening. Tom and I have been doing this for over 31 years now, and need a little more down-time! (Not to mention, it’s been a challenge to staff people for evenings…) Thanks for all the business, folks!

Meanwhile, email Jen if you’d like to place a group order (call to confirm, if you don’t get a confirmation email.). Or phone ahead- “our operators are waiting to take your order”!

So, what else is new? The Reuben sandwich has been popular lately. No wonder- we use naturally fermented sauerkraut, and a homemade dressing loaded with spices, honey, and tomato (killer 1000 Island- yum).

The mushroom soup is also a hit- a fave among us employees, when it doesn’t sell out. It’s made with roasted onions, which make up the base- no flour-y gluten here! Call the deli, or check our Facebook posts, to discover “the soup of the day” (it varies).We still have our usual menu items as well. Over thirty different sandwich choices, from traditional French Dips and Turkey Muenster Melts, to Vege-Burgers and Grilled Tofu, just for starters. Plus, lots of gluten-free soups, vegetarian options, and more. Whether you want homemade soup, a salad (with homemade dressing, made with 100% olive oil), or just need a decent sandwich to pick up fast, we’ve got it.

Order Up Front, By Phone, or Online (Call to Confirm Online Orders)

We get pretty busy, but we’re still eager to help you at the front counter. You can also call in orders at 510-724-5335, for a quicker, easier pick-up. Or, email Jen at, but call to be sure we got the order. (We don’t check online once lunch rush hits.) Online is perfect for larger, next-day orders. If you do order online, call to confirm if you don’t get a confirmation email!

Established 1985

Yes, we’ve been here in Pinole, California for some time now. So what’s new, right?! Well, some of those folks who’ve patronized our place for the last 30 years know: There’s always something new going on. Starting in early 2011, we revamped the place. Stop by our 2011, Before-and-After page for some photos. We had another update when we changed paint colors and added track lighting- ah, a more modern look! See that here: 2014 Makeover.

And so we continue in the quest to give our customers delicious, well-prepared foods made from scratch. A few excited patrons recently claimed that we HAD to mention that we offer plenty of vegan choices, and lots of non-gluten daily soups made without flour or other refined ingredients. (Many soups are non-dairy as well.)

“I ordered the turkey pesto and it was packed with meat and tomatoes and cucumbers. Not over packed, but perfect! My daughter even wanted a bite! And that is saying a lot! (Picky toddler) I will be returning soon :)”
Leticia S., San Pablo, CA