The New Deli Cafe

(510) 724-5335
Email orders:
Jen will confirm
24-hour notice please

The Del Monte Plaza
624 San Pablo Ave., Suite A
Pinole, CA 94564

The New Deli Cafe


9am-3pm Monday
9am-5pm Tues-Friday
11am-2pm Saturday
Cash or Credit Cards

Welcome to the New Deli Café

New Hours


As you might note when stopping by The New Deli at lunch, the joint is jumpin’! Alas, we’ve shortened our evening hours a bit so we can catch our breath. Sorry if we miss you, but we’re still open Mondays, 9-3pm, Saturdays, 11-2pm, and Tuesday through Friday, 9-5pm.

So, what else is new? One of our recent additions- Roasted Red Pepper Soup, has been a hit. We have to make extra so we can have some ourselves! Call the deli, or check our Facebook posts, to discover “the soup of the day” (it varies).

We still have our usual menu items as well. Over thirty different sandwich choices, from traditional French Dips and Reubens, to Vege-Burgers and Grilled Tofu, just for starters. Plus, lots of gluten-free soups, vegetarian options, and more. Whether you want homemade soup, a salad (with homemade dressing, made with 100% olive oil), or just need a decent sandwich to pick up fast, we’ve got it.

Order Up Front, By Phone, or Online (Call to Confirm Online Orders)

We get pretty busy, but we’re still eager to help you at the front counter. You can also call in orders at 510-724-5335, for a quicker, easier pick-up. Or, email Jen at Online is perfect for larger, next-day orders. If you DO order online, call to confirm if you don’t get a confirmation email!

Established 1985

Yes, we’ve been here in Pinole, California for some time now. So what’s new, right?! Well, some of those folks who’ve patronized our place for the last 30 years know: There’s always something new going on. Starting in early 2011, we revamped the place. Stop by our 2011, Before-and-After page for some photos. We had another update when we changed paint colors and added track lighting- ah, a more modern look! See that here: 2014 Makeover.

And so we continue in the quest to give our customers delicious, well-prepared foods made from scratch. A few excited patrons recently claimed that we HAD to mention that we offer plenty of vegan choices, and lots of non-gluten daily soups made without flour or other refined ingredients. (Many soups are non-dairy as well.)

“I ordered the turkey pesto and it was packed with meat and tomatoes and cucumbers. Not over packed, but perfect! My daughter even wanted a bite! And that is saying a lot! (Picky toddler) I will be returning soon :)”
Leticia S., San Pablo, CA