The New Deli Cafe

(510) 724-5335
Email orders:
Please call to confirm!
24-hour notice please

The Del Monte Plaza
624 San Pablo Ave., Suite A
Pinole, CA 94564

The New Deli Cafe


9am-3pm Monday
9am-5pm Tues-Friday
11am-2pm Saturday
Cash or Credit Cards

Welcome to the New Deli Café

Memorial Day- Closed for the Weekend!


We will take a short holiday but will reopen Tuesday, May 31st. Lots of orders are already in for next week- you can still email Jen if you need to place an order too. (Call to confirm, if you don’t get a confirmation email.)

As you might note when stopping by The New Deli at lunch, the joint is jumpin’! We are grateful for our many wonderful customers, and enjoy preparing quality meals for you all.

So, what else is new? It might be new to you- we make a great tahini for our vegetarian “Mideastern”. (Made with organic brown sesame seeds and Meyer lemons.)

Another great sauce is used on our BBQ Beef and the #8 Vegeburger. It’s a homemade barbeque sauce made from scratch- no HFCS (high fructose corn syrup) added!

One of our latest soup creations- Roasted Red Pepper Soup, has been a hit. We have to make extra so we can have some ourselves! Call the deli, or check our Facebook posts, to discover “the soup of the day” (it varies).

We still have our usual menu items as well. Over thirty different sandwich choices, from traditional French Dips and Reubens, to Vege-Burgers and Grilled Tofu, just for starters. Plus, lots of gluten-free soups, vegetarian options, and more. Whether you want homemade soup, a salad (with homemade dressing, made with 100% olive oil), or just need a decent sandwich to pick up fast, we’ve got it.

Order Up Front, By Phone, or Online (Call to Confirm Online Orders)

We get pretty busy, but we’re still eager to help you at the front counter. You can also call in orders at 510-724-5335, for a quicker, easier pick-up. Or, email Jen at, but call to be sure we got the order. (We don’t check online once lunch rush hits.) Online is perfect for larger, next-day orders. If you do order online, call to confirm if you don’t get a confirmation email!

Established 1985

Yes, we’ve been here in Pinole, California for some time now. So what’s new, right?! Well, some of those folks who’ve patronized our place for the last 30 years know: There’s always something new going on. Starting in early 2011, we revamped the place. Stop by our 2011, Before-and-After page for some photos. We had another update when we changed paint colors and added track lighting- ah, a more modern look! See that here: 2014 Makeover.

And so we continue in the quest to give our customers delicious, well-prepared foods made from scratch. A few excited patrons recently claimed that we HAD to mention that we offer plenty of vegan choices, and lots of non-gluten daily soups made without flour or other refined ingredients. (Many soups are non-dairy as well.)

“I ordered the turkey pesto and it was packed with meat and tomatoes and cucumbers. Not over packed, but perfect! My daughter even wanted a bite! And that is saying a lot! (Picky toddler) I will be returning soon :)”
Leticia S., San Pablo, CA